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Learning About Online Marketing Tactics

The Key To Writing Good Content

18 June 2015

Mia Kuhn

Users think of search engines as a way to find information. Business people look at search engines as a way for potential clients to find them. If you are a content writer, you need to think of search engines as a recommendation engine. If you were looking for something but all the sites you found were useless, would you continue to use the search engine that lead you to the useless sites? No. Who has the time to waste? Thus, search engine companies have rules to make sure that the sites that appear at the top of a search list are quality sites. To make it as a content writer, you need to make sure that what you write is quality.

Beware Jarring Jargon

Every field and discipline has words that are unique. These words may help you to communicate quickly and efficiently with people who are in your field. On the other hand, not every web crawler will be familiar with these words, so you should avoid them when possible, and if you have to use a jargon word,  you will want to define it. 

Keyword Density

When you write content, you want to make sure that those looking for what you have to offer can find it. This requires knowing what kind of search words people looking for content on the web will use. The more the article, blog, or site content you write relates to the keyword, the more attractive it will be to search bots. With this in mind, you might think that all you have to do is use and reuse your keyword. Loading content with a search term does not make for useful content, so search engine companies will actually penalize you for overusing a keyword. You need to make sure that what you write is actually useful.

Link Proliferation

Another way that search bots rank the importance of your site is by tracing links back to it. The more links you have, the more relevant your site appears. On the other hand, tagging every other word with a useless link does not make your site very helpful to others. Thus, when you use links, you need to make sure that they serve a definite purpose and that you only use them as needed. 

It can take years to learn how to write good web content, but the basic rule is make what you create useful. Remember that more than trying to make money, you are in the business of sharing information. The basic rule is to make sure that what you write is helpful; create trust with your reader, and they will reward you for your efforts. 

For more ideas for your content strategy for the web, work with an experienced online marketing company. 

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