Learning About Online Marketing Tactics
About Me
Learning About Online Marketing Tactics

Hello, I am Vanessa Elingway. I developed an interest in online marketing after creating my first website. My site was built from the ground up using a free program and dial up internet. The site featured far too many flashy banners and swirling text, but it taught me about controlling web traffic. Since then, I've closely followed online marketing campaigns from individuals and businesses. My site will explore the various elements that go into a great online campaign. I hope you will follow along with my site to learn about this important and fascinating industry. Thank you for visiting my site.


Learning About Online Marketing Tactics

Three Simple Tips To Help Your Company's Web Page Meet Its Fullest Potential

Mia Kuhn

Marketing your new business can be very overwhelming if you don't know where to start to get your name out there. In all honesty, building your own website for your company will be one of the best marketing tools you will ever invest in. With today's technology, more and more people would rather research your company online before making the decision to buy your product. Having a website will make your company easily accessible, which has the potential to make it more profitable. Below are a few tips for making your company's website more interesting and pleasing to the eye.

Have A Simple Homepage Design

While it may be tempting to add a ton of bright colors and icons galore, this will be very counterproductive. Too much of a good thing is definitely a bad thing. The human brain isn't designed to focus on so many different things. If you have too many colors or too many icons and images, it will over stimulate the potential customer's brain and they won't be able to process any of the important information that is on your page.

Instead of overwhelming your customer with theatrics that are useless, keep your Web design sharp and simple. Only provide a few items on your navigation bar. This will make things easier and faster to find. Be sure that the homepage answers any questions that your customers are going to have. Who are you? What is your company trying to achieve? How will your company help the lives of those potential customers? These are all questions that your website visitors are going to be asking. If they can't find the answers easily and quickly, you can kiss that potential customer good-bye.

Your potential customers don't need to be overstimulated by bright colors. They are on your site to find out more about you and your company, not to see flashy colors. Keep the color scheme simple by using neutral and light colors. If you keep the color scheme simple, the eyes will be able to hone in on what the mind is trying to find instead of focusing on all the pretty colors.

Make It Easy To Navigate For Any Device

In today's world, there are various different devices that people will use to access your website. You need to make your website is easy enough to navigate with all of these different devices. Don't make your website easy only if the customer is using a desk top computer. A potential customer could be out to lunch and find themselves interested enough to search for your company then. You need to plan ahead for these situations. For example, did you know that pop ups, while supported on some devices, are not supported on some phone devices? By removing fancy pop ups, you are making your website easy for everyone to use at any time of the day, no matter where they are.

Abuse The Spell Check Button

Content is key when it comes to building your own website. It may not seem like a big deal to have a misspelled word here for there, but it does mean a lot to your potential customers. Consider the following sentence as an example:

"Our company is dedicated too helping others and finding a piece of mind." Your attention was focused on the two words that were used incorrectly. The minds of your potential customers will work in the exact same way. They no longer care what you are selling or what you are dedicated to, because their mind immediately picked up on the two, seemingly insignificant, errors.

You can never use spell check too much and you can never proofread enough. Simple errors in grammar or misspelled words, no matter how small, will make you lose the credibility you are trying to gain.

Marketing for your new company doesn't have to be as overwhelming as you think it is. Using the simple tips listed above, you can use a simple web page to your fullest and highest potential.