Learning About Online Marketing Tactics
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Learning About Online Marketing Tactics

Hello, I am Vanessa Elingway. I developed an interest in online marketing after creating my first website. My site was built from the ground up using a free program and dial up internet. The site featured far too many flashy banners and swirling text, but it taught me about controlling web traffic. Since then, I've closely followed online marketing campaigns from individuals and businesses. My site will explore the various elements that go into a great online campaign. I hope you will follow along with my site to learn about this important and fascinating industry. Thank you for visiting my site.

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Learning About Online Marketing Tactics

Need To Put Your Small Medical Business Online? What To Do

Mia Kuhn

If you have a small medical office to serve customers and you have mostly relied on word of mouth for advertising, it's time to make a change. If you want to expand your business and grow some, you want to be sure that you're doing everything you can to market your services properly, and to reach the right amount of people. There are a lot of different things that go into a good marketing plan, and if you aren't online with a website and social media, you aren't advertising as effectively as you could be.

Create a Website

Creating a website with a medical template is something anyone in the office with a little computer experience can do. You can pick a medical template and just fill in your business information, so people can look at the following on your website when they want to inquire about your services:

  • Hours of operation
  • Services offered
  • Insurance offered
  • Staff pictures and descriptions of positions
  • Photos of work and satisfied customers
  • Contact information

These are just a few of the things that should go onto the website. Find a template and see what other suggestions there are for website content.

Add Social Media Accounts

If your business isn't utilizing social media accounts, you need to get them. You want to get on Facebook, Twitter, and Instagram. Through these outlets you want to get followers, promote the business with daily posts, and you want to get people to like and share your page and information. You can manage your social media on your own, or you can get a social media consultant to do it for you.

Email Marketing

Since you already probably have all of your customers email addresses, you want to stay in contact with them occasionally with emails. You should also suggest that people leave their email address by submitting it on the website or through social media, so they can get notifications of deals, services, and upcoming events at the office.

Taking a small business and putting it online is a great way to ensure that new customers are coming in, and to keep the business in touch with some of the old customers. Find some templates with step-by-step guides on how to put a website together, and create social media accounts as well with your company brand name or logo where it can be easily seen on all marketing accounts.


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