Learning About Online Marketing Tactics
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Learning About Online Marketing Tactics

Hello, I am Vanessa Elingway. I developed an interest in online marketing after creating my first website. My site was built from the ground up using a free program and dial up internet. The site featured far too many flashy banners and swirling text, but it taught me about controlling web traffic. Since then, I've closely followed online marketing campaigns from individuals and businesses. My site will explore the various elements that go into a great online campaign. I hope you will follow along with my site to learn about this important and fascinating industry. Thank you for visiting my site.

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Learning About Online Marketing Tactics

3 Must-Have Features For A Professional Business Website

Mia Kuhn

A professional business website is more than creating a basic website and adding products to sell. When you want to achieve a website that will grab attention and help with your overall success, you often need the help of professional web developers.

1. Eye-Catching Website Design

You can stick with a classic design, but more businesses are moving toward trendy designs and features to attract visitors and turn them into customers. For example, your overall design might utilize tiles or long-scrolling, rather than a classic, symmetrical layout. Additionally, you probably want to incorporate features, such as video or interactive components. Some retail websites showcase their products by including 360-degree photographs of the product.

Since customers are limited in the information they can know about a product before making a purchase, having a 360-degree view can help them identify smaller features and make better purchase decisions. Videos are also a way to grab attention, create interaction, and encourage potential customers to stay on your website a little longer. These videos can include tutorials or product spotlights.

2. Updated SEO Strategy

Many website developers also offer services in search engine optimization (SEO). Since SEO can be difficult for a novice to understand, many new businesses experience hurdles when trying to rank in search engines or bring attention to their business. SEO starts with keyword research which helps businesses determine which primary and secondary keywords and phrases will help with ranking.

Furthermore, a good SEO strategy incorporates other features into the website design, such as creating a website that is optimized for speed, mobile-friendly, and easy for search engines to crawl. The best-practices for SEO can change frequently and fine-tuning a business website regularly might be necessary to rank in search engines.

3. Appropriate Content

Some businesses, especially online retailers, might not think about creating professional content for their website. Not only do you need product descriptions that entice visitors to make a purchase, but you also need to relay information in a concise manner. Content is also important for business websites that want a way to keep their website up-to-date.

Most business websites only change as inventory is added, which can hurt search engine rankings. Additionally, you are missing out on a strategy to attract more visitors to your website when you are not publishing content. A weekly, relevant blog post that discusses new products or trends also gives you something to post on your social media accounts to keep them active as well.

A professional business website requires several key components, not only to attract customers but to also help improve your search engine rankings. For more information, contact a company like Megastream.


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