Hello, I am Vanessa Elingway. I developed an interest in online marketing after creating my first website. My site was built from the ground up using a free program and dial up internet. The site featured far too many flashy banners and swirling text, but it taught me about controlling web traffic. Since then, I've closely followed online marketing campaigns from individuals and businesses. My site will explore the various elements that go into a great online campaign. I hope you will follow along with my site to learn about this important and fascinating industry. Thank you for visiting my site.
If you invest in creating blogs or paying someone to create blogs for your website, you want to make sure the blogs are positioned in a way that will help them go viral on the internet. You should take specific steps with each blog you create to ensure each one is optimized for SEO purposes.
1. Write About Topics Your Target Audience is Interested In
First, you need to make sure you are writing about the right things. You shouldn't just be writing about random topics. You should be conducting keyword research to figure out the problems and questions that your ideal audience has. Then, you should use that information to develop your content writing strategy. Your blogs will be more successful when you are writing content that your audience is looking for.
2. Have a Focus Keyword for Each Blog Post
For each blog post, you should pick just one of the keywords you have researched and turn that into your focus keyword for that post. Ideally, you will want to choose keywords that have low competition and high search volume, so your blog post will rank quickly for that focus keyword.
3. Use Your Focus Keyword to Discover Semantic Keywords
Having a focus keyword will help you develop semantic keywords or secondary keywords for each post. Semantic keywords are keywords that are related to your search.
For example, if you put the term "best pumpkin pie recipe" into a search engine, and you scroll to the bottom of the results, you may see "related searches" with a list of other keywords, such as "pumpkin pie filling" and "American pumpkin pie recipe." This list may give you ideas of secondary keywords that you could be covering in your blog post to increase the post's SEO ranking.
4. Write a Great Title
Your blog post title matters. You want to make sure your post title links to your focus keyword and is also written in a catchy way. You want to make sure that potential readers click on the headline when people read your post.
For example, for the keyword best pumpkin pie recipe, the title "The Best Pumpkin Pie Recipe to Try for Thanksgiving" is an okay headline, but "A Flavorful from Scratch Recipe for Your Thanksgiving Table" may be a better title. It uses more descriptive words and evokes a more personal connection.
You can use headliner tools to analyze your headlines and write the best possible headline for each article that is SEO rich and interesting to readers.
5. Add Internal Links
Make it a habit to add internal links to your blog posts. Internal links are links where you connect to something else on your website.
You could refer to a product on your website, or you could use an internal link to refer to the content contained in another blog post—internal links can keep users on your website longer—which can help with your SEO.
6. Add Images & Videos
Finally, your blog posts shouldn't just be words. You should make sure to add images that are relevant to your content and videos as well. You can use royalty-free images or create your information graphics and add them to your post. Be sure to name the files using keywords that relate to your post. Images and videos increase your rankings and help engages readers.
Your blog posts are more than essays you put online; your blog posts are a crucial tool that can allow you to rank online. Research and figure out what keywords you should be targeting and use those keywords to create exciting content for your readers. Use internal links, add images and videos to your posts, and make catchy headlines. These will improve the SEO of your posts and drive more people to your site. Contact an SEO service for more information.