Learning About Online Marketing Tactics
About Me
Learning About Online Marketing Tactics

Hello, I am Vanessa Elingway. I developed an interest in online marketing after creating my first website. My site was built from the ground up using a free program and dial up internet. The site featured far too many flashy banners and swirling text, but it taught me about controlling web traffic. Since then, I've closely followed online marketing campaigns from individuals and businesses. My site will explore the various elements that go into a great online campaign. I hope you will follow along with my site to learn about this important and fascinating industry. Thank you for visiting my site.


Learning About Online Marketing Tactics

How Can An Omnichannel Customer Engagement Platform Help Grow Sales?

Mia Kuhn

Do you have trouble tracking your leads across different channels? Today's customer engagement is often on different channels. For example, a customer will make an inquiry on social media, then do a follow-up with an email. An omnichannel customer engagement platform comes in handy in such multi-channel engagements. It merges customer engagement on one platform. It enables you to follow your customers on different platforms and offer coherent engagement. How can this platform help grow your sales? 

Offer Seamless Customer Engagement 

The biggest hurdle in multi-channel engagement is unsynchronized communication. For example, a customer who makes an inquiry on social media is forced to repeat the inquiry when they switch to another channel, like email. It can lead to the breakdown of communication and inefficiencies. This is more so if different people handle different channels. 

An omnichannel engagement platform offers a synchronized engagement. If they make an inquiry on one channel, they can continue the conversation when they switch to another platform. The synchronization enables different people in your customer service to handle the lead seamlessly. It helps nourish leads quickly and make sales.

Enable Sales Across Different Channels 

Today's customer has different options for shopping platforms. Besides buying on a website, they can shop directly from a search engine and social media platforms. They want to buy what they see on that platform without the inconvenience of searching for it again on your website. 

Setting up an omnichannel customer engagement platform allows you to sell across different platforms, including your website, social media channels, and search engines. It expands your audience. The convenience encourages shoppers to buy on their favorite platform. It also enables you to follow leads who abandoned carts on different channels and nourish them further to conversion.

Gain Better Customer Insights 

Which social media platforms get the highest customer engagement? Which are the most viewed and clicked products on your website? These are some questions that you need insights into for bettering your customer experience.  

With an omnichannel customer engagement platform, you can get all this data on one platform. Your analytics give more actionable information. It enables you to create better marketing strategies on platforms that get the most traction and rethink your strategies elsewhere. 

Real-time Customer Engagement 

The duration you take to respond to queries can make a  difference in opinion about your brand. An omnichannel engagement platform expands your footprint and gives you a bird's-eye view of customer engagement on different channels. Your quick response creates a positive impression and increases your chances to convert your leads. 

Would you like to see more coherent customer engagement across different channels? Then, prioritize deploying an omnichannel engagement platform. For more information, contact a local service provider, like Irio.