Hello, I am Vanessa Elingway. I developed an interest in online marketing after creating my first website. My site was built from the ground up using a free program and dial up internet. The site featured far too many flashy banners and swirling text, but it taught me about controlling web traffic. Since then, I've closely followed online marketing campaigns from individuals and businesses. My site will explore the various elements that go into a great online campaign. I hope you will follow along with my site to learn about this important and fascinating industry. Thank you for visiting my site.
It takes a lot to trust someone else to handle your business's marketing. Often, an independent marketer or a marketing company can do a better job of marketing your company than you can. An expert's touch can make all the difference, and also, marketers are able to focus just on marketing. They don't have to wear a dozen hats like you do as a business owner. Finding the right marketer, though, can be a little harder. While this is somewhat a matter of taste and preference, a good place to start is to look for someone certified by StoryBrand. Here's why.
They'll know how to leverage stories to market your brand.
StoryBrand really focuses on teaching marketers how to use a story to market a product or service. They have a detailed, 7-step process that they teach. Those who are certified use this process, and it is known for having really good results. These days, customers really look for brands that are personable and relatable. Marketing through stories is a great way to connect with customers who have this preference, and StoryBrand has a way of doing that.
You know they have a structure to their approach.
Some marketers work by throwing a lot of approaches at the wall and seeing what works. This can be a successful approach, but it can also be a time-consuming and wasteful one. So, if you have a limited budget to any extent, you will instead want to look for a marketer who has already done their experimentation, tried out a few different strategies, and found what has worked. A StoryBrand-certified marketer has walked this path. They considered different options and decided that StoryBrand's approach worked well for them. You can expect the services you receive from this marketer to be structured and straightforward.
They'll keep learning.
StoryBrand continues to add new materials for those who learn from them. So, a StoryBrand-certified marketer will generally keep going back for more education. You can expect them to keep learning new techniques as the market changes and as customers' preferences shift. A year from now, you won't be left with a marketer who has not yet adapted their strategy.
Hiring a marketer is a big step for any business, big or small. It's important to make sure you are choosing the right one. Reach out to a StoryBrand-certified marketing agency to learn more about their services.